The Lobster Shift

The Lobster Shift is the Chaddsford Planning Associates blog, authored by its general partner, Bob Bucceri. It provides news, commentary and analysis on business issues in the electronic payments and marketing segments – but like a lobster that shuffles along backwards, The Lobster Shift looks at issues from a different perspective, sometimes in contrast to how others are looking at the same topics.

While Bob has been hard at work recovering from his stroke and moving, as I like to say, semper avanti, or "always forward", the Lobster Shift has been on hiatus. But it has been coming back online with a more regular cadence of posts over the past few months. Today’s post offers Bob’s thoughts on the book Semper Avanti. So check it out at

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